Most lists of top SEO blogs are entirely subjective.
It’s one person’s biased opinion of what’s best.
That’s why I decided to take a data-driven approach.
Here’s what I did:
- Compiled a list of well-known SEO blogs;
- Pulled in a bunch of metrics for each (average blog post length, Domain Rating, estimated organic traffic, and so forth);
- Made a simple scoring algorithm to grade each blog.
FYI, I called this Ahrefs’ BlogScore™ 😉
What’s your favorite SEO blog? [Poll]
Got a favorite SEO blog? Let us know.
Pick your 3 favorite SEO blogs from our list!
- Ahrefs (20%, 1,279 Votes)
- Backlinko (20%, 1,260 Votes)
- Moz (14%, 906 Votes)
- Search Engine Land (6%, 397 Votes)
- Search Engine Journal (6%, 362 Votes)
- SEMRush (5%, 322 Votes)
- Diggity Marketing (4%, 231 Votes)
- Yoast (3%, 187 Votes)
- Search Engine Watch (3%, 165 Votes)
- Matthew Woodward (2%, 137 Votes)
- GotchSEO (2%, 132 Votes)
- SEO by the Sea (2%, 131 Votes)
- Search Engine Roundtable (2%, 105 Votes)
- Robbie Richards (1%, 79 Votes)
- Builtvisible (1%, 73 Votes)
- I’m From The Future (1%, 70 Votes)
- Lion Zeal (1%, 68 Votes)
- Cognitive SEO (1%, 60 Votes)
- Kaiser the Sage (1%, 50 Votes)
- Merj (1%, 49 Votes)
- Dejan SEO (1%, 46 Votes)
- Marie Haynes (1%, 45 Votes)
- Distilled (1%, 42 Votes)
- Buzzstream (0%, 31 Votes)
- SEER Interactive (0%, 29 Votes)
- Hobo-web (0%, 29 Votes)
- Web Marketing School (0%, 26 Votes)
- Evolving SEO (0%, 23 Votes)
- Greenlane Marketing (0%, 18 Votes)
Heard of the Skyscraper Technique? Then you’re already familiar with Brian’s work.
Backlinko is perhaps the most famous single-author SEO blog. Brian rarely publishes new content, but when he does, you’ll certainly know about it. He doesn’t do things by halves. His approach is quality over quantity.
I think most SEO’s will happily admit that they’ve learned a lot from Brian over the years, myself included. He’s definitely one to follow closely.
Good news. You’re already familiar with this one, as you’re reading it right now. 😉
(I don’t want to blow our own trumpet here, so I’ll spare you the cringe-worthy comments.)
For those that haven’t read much of our stuff before, we typically publish 1–2 posts per week, and we try to focus on quality over quantity. We also publish many studies, such as our analysis of 2 million featured snippets and our dissection of 1.4 billion “long tail” keywords.
Moz is almost certainly the most well-known SEO blog, and for a good reason.
Rand and his team have published a ton of great stuff over the years, and they continue to do so on a regular basis. Some notable examples include their now infamous “beginners guide to SEO” and their ever-growing collection of Whiteboard Friday videos.
I’ll happily admit that I’ve learned a lot from Moz. I know Tim has too. I don’t think I’d have a career in SEO if it weren’t for the Moz blog.
That being said, many of their posts are growing increasing stale—some have gone years without an update.
Launched in 1996 by Danny Sullivan, SEW is perhaps the oldest SEO blog on our list.
I’d say SEW is halfway between a blog and a news website as they publish a mixture of guides and news articles. They publish a lot, too—around 29 posts per month.
They also have some well-known contributors and columnists, such as Ann Smarty.
For whatever reason, Hobo-web doesn’t usually get mentioned on such lists, which is a shame.
It’s almost certainly one of the best single-author SEO blogs out there.
Shaun’s posts are few and far between but when he does publish something, you can bet it’s worth reading. His posts regularly pass the 5K word mark, and although word count isn’t everything, they’re well-structured and a pleasure to read.
He has 20 years experience in online marketing and it shows.
Founders: Dmitri Melnikov & Oleg Schegolev
Blog type: Multi-author
Ahrefs Rank: 2,343
Domain Rating (DR): 87
Estimated monthly organic search traffic: 53,377
Average posts per month: 28
Average post length: 2,056 words
SEMRush kicks out a lot of SEO-related content—roughly one post per day.
They have published ~3,000 blog posts in total.
Founder: Matthew Woodward
Blog type: Single-author (w/ occasional guest post)
Started in 2012, Matthew Woodward’s blog began as an experiment. He wondered what would happen should he do SEO without link building.
The result? He grew the blog to six figures in under a year.
Nowadays, Matthew regularly publishes in-depth posts and tutorials on everything from internal linking to affiliate marketing. So, while his blog isn’t 100% focused on SEO, he does write about that a lot.
Be warned, Matthew isn’t totally white-hat.
No. You’re not seeing double—this is another site founded by Danny Sullivan.
He founded the site in 2006 after leaving Search Engine Watch, and unlike SEW, this blog is entirely focussed on SEO news.
As such, they publish a lot of content. Roughly 135 posts per month. (That’s 4–5 per day).
If you want to stay up to speed with the state of the SEO industry, SEL is definitely worth following.
SEJ is another well-known SEO news blog, founded in 2003.
Much like Search Engine Land, they’re almost exclusively focussed on SEO news. As such, their publishing schedule is similarly hectic (4–5 posts per day, on average).
But they do publish the occasional “big” piece of content, such as their extensive history of Google algorithm updates. This is a must-read for anyone new to the SEO game.
Does your website run on WordPress? Then you may be familiar with the Yoast SEO plugin.
But did you know that they have an SEO blog?
Most of their content is focussed on content SEO, technical SEO, and WordPress SEO (that one’s to be expected, right?). I’ll admit that not all of their posts are in-depth masterpieces, but there are certainly some gems in there.
11. Cognitive SEO
These guys have been publishing some good stuff lately, and judging by their performance in organic search, I’d say it’s starting to pay off.
They’ve tripled their organic search traffic in less than a year!
Check out some of their stuff, and you’ll see why.
Founder: Nathan Gotch
Blog type: Single-author (w/ occasional guest post)
Ahrefs Rank: 218,916
Domain Rating (DR): 62
Estimated monthly organic search traffic: 22,654
Average posts per month: 1
Average post length: 3,572 words
Founded by Nathan Gotch in 2013, GotchSEO has been making a big splash over the past year or two.
He consistently puts out HUGE, in-depth guides. Some are even custom designed.
I’ve seen at least one of his posts garner 750+ comments.
The downside? Putting together such massive guides clearly isn’t the easiest job ever, as Nathan only publishes one post per month on average. Regardless, Nathan is undoubtedly one to watch.
Could Builtvisible be the best looking SEO blog? Quite possibly.
But it doesn’t just look good; it’s packed with tons of top-notch content, much of which was written by Richard himself—an industry veteran with 15+ years experience.
Richard is a technical guy and to be honest, this isn’t really a blog for SEO newbies. Sure, there are some posts aimed at beginners and intermediates—this post on link reclamation springs to mind—but most others are quite technical in nature.
If you want to learn about scraping Google Analytics, VLOOKUPs and so forth, this is the blog for you.
14. Robbie Richards
Robbie Richards is responsible for publishing some of the most in-depth guides in the industry.
His average post length (last three months) is a staggering 12K+ words. No wonder he only manages to publish <1 post per month, on average.
Fun fact: he’s also the only Australian on our list (I think — correct me if I’m wrong, Robbie!)
15. Lion Zeal
Daryl Rosser is a relative newcomer to the SEO world, but he’s already becoming a household name.
He started out as a PBN guy (here’s the super-extensive PBN guide he published 3–4 years back), but he’s now more well-known for his interviews with successful SEOs. You can find these on his YouTube channel and also on his blog alongside a full video transcript.
Some of his past interviewees include Ryan Stewart, Venchito Tampon, Matt Diggity, Nathan Gotch, and our very own Tim Soulo.
Founder: Will Critchlow & Duncan Morris
Blog type: Multi-author
Ahrefs Rank: 23,768
Domain Rating (DR): 77
Estimated monthly organic search traffic: 6,953
Average posts per month: 5
Average post length: 1,763 words
Will Critchlow is a guy you may have heard of once or twice.
He co-founded Distilled in 2005, co-created an online SEO university (DistilledU), and co-founded an SEO conference (SearchLove), amongst other things. He’s also built an incredibly talented team at Distilled, many of whom regularly contribute excellent posts to the Distilled blog.
Some of Will’s posts present somewhat unique and novel ideas, such as this one about internal linking.
17. SEO by the Sea
Bill Slawski is the guy to follow if you want to know how Google works, how Google might work, and how Google could work in future.
He’s most well-known for breaking down and analyzing many Google patents and whitepapers, which makes his blog a great place to learn about why search engines do what they do.
SEO by the Sea was founded in 2005, but Bill has close to 30 years online marketing experience. I highly recommend that you follow his work.
Founded in December 2003 by Barry Schwartz, Search Engine Roundtable is an SEO news website publishing 5–6 posts per day (on average).
Most of the posts are admittedly quite short, but they serve their purpose of keeping the SEO community up to date with the goings-on in the world of search.
SERoundtable also accepts submissions from the search community. So, if you spot some worthwhile search-related news on a search marketing forum thread, you can use this form to let Barry and his team know about it.
19. SEER Interactive
Founded in 2002 by Wil Reynolds, SEER Interactive aims to “Do great things for our clients, our team and the community at large.”
That last part becomes particularly relevant when talking about their blog.
Unlike many SEO blogs, SEER doesn’t follow search trends or regurgitate information about topics that have been covered a thousand times. Their focus seems to be on publishing unique posts that provide genuine value to the SEO and marketing community.
Wil’s post about long-tail keywords serves as a prime example of this mentality.
20. Kaiser the Sage
Looking to learn about outreach-based link building? Jason Acidre is your man.
Jason is extremely experienced when it comes to link building. He even took one website from 50K-320K visits per month using competitive link acquisition campaigns.
I don’t want to brand Jason as “the outreach guy,” so I should probably stress the fact that link building isn’t the only topic on which he writes. He also talks about other SEO-related topics, such as content creation and inbound marketing.
But for me, his link-building posts have always been the most hard-hitting and memorable.